One of the first things I learned as a mommy entrepreneur, was a loud and insistent lesson from my infant son. That lesson in productivity has literally been my founding principle, the thing I work on, think about, optimize, and contrive, since the day I brought him home from the hospital.
Every business owner knows that there are never enough hours in the day, and unless you’re a robot willing to work tirelessly at every waking moment, you’re going to need to master a productivity rhythm.
The types of client you work with, ultimately define your business. In more ways than one, clients can set you up for success or doom you and your projects to failure. Every client you take on is like beginning a brand new relationship.
An affair with the right person can turn into a rose colored romance for years. A tryst with the wrong person leads to a complicated, difficult, and hurtful experience you will be trying to forget for a very, very long time. Clients work in just the same way.
If you follow me on social you probably know that my son is bilingual. German daddy, American mommy. Before he was born, we spent hours and HOURS fighting over names.
The name we would give our baby boy had to work in both languages, had to be pronounceable by all of our relatives, it had to fit our combined personalities, be original, and not carry with it any weird cultural suggestions.
This blog has been in the works for a very very long time. After years of working with clients and managing literally hundreds of social media and design campaigns, I knew that, eventually, I wanted to take everything I had learned and use it in a different way.
After having my son I had a whole different perspective on the term “entrepreneur”. I was suddenly thrust into a world of women balancing work, family, and the constant pressure to be “successful” by my own standards.
Social media is awesome for business. I KNOW this isn’t first time you’re hearing this. It’s so awesome for business because it lets you take a little peak into the lives of your “would be” customers and adapt to become more useful, more valuable, and more sought after by those same people.
The secret sauce on social media is different for everyone. Every business is a little different, every tribe is a little different, every one of us boss ladies are a little different. As social media grows, each platform is evolving into something more flexible to better accommodate that diversity. Facebook especially, has become a really dynamic resource for creative entrepreneurs.
Let’s rewind back to the year I graduated from college. At the time I had visions of myself and my marketing degree sitting at a desk in a corner office, sun streaming through the windows as I pitched exciting campaign ideas to a group of interns. Can you picture that? I’m thinking like a mix between Super Man and Heidi Klum.
In reality, things were distinctly less glamorous. I took a seat in some shared office space and was asked to analyze inbound traffic to campaign landing pages for behavior patterns. Sounds like a blast right? I know you think I’m being sarcastic, but it was actually completely amazing. Those 2 months were the most valuable of my entire career.
In college I had an English professor who, I am still convinced, was definitely an alien. I’ve always really enjoyed writing, and English had always been one of my favorite subjects….until I got to this man’s class. He was old, grouchy, tremendously sexist, and exhaustingly negative (Ick).
The class was miserable, attendance was mandatory, and the whole thing was about as close to torture as I’ve ever been. However, I did learn something. This old professor was a stickler for formal writing, perfect grammar, and had no tolerance for “sloppy language”.
There are two major differences between the huge, international brands worth billions of dollars and small businesses. But the differences aren’t what you might think. All the money and resources in the world won’t rocket you to success unless you have the drive to get there.
I’ve worked with some really exciting clients that people all over the world recognize, and I’ve worked with plenty of startups and small businesses. I’ve even worked with a few brand new non-profits. What I’ve found is that big or small, companies look to the web and ask the same questions. “How do I get more sales?” “How do I engage with more people?” “How do I put more of me into this thing?”.
Build your blog or website into a traffic magnet with strategies tested and developed for busy boss ladies like you. Learn how you can build your tribe, get visitors to your site, and start making sales right now.